Custom Embroidery

From artwork to stitched logo — here is how it works.

Embroidery is not complicated, but there are a few steps between your logo file and a finished polo shirt. This page walks through the whole process so you know what to expect before you place an order.

Send us your artwork
Embroidery machine with multiple needles stitching a colorful logo onto a dark fabric panel

Step 1: Digitising

Your logo becomes a stitch file.

A printer works from pixels or vectors and reproduces colors by mixing ink. An embroidery machine reads a completely different kind of file — a stitch program that tells the needles exactly where to go, in what order, and at what density. Converting your artwork into that format is called digitising.

We handle digitising in-house. You send us your logo as an AI, EPS, PDF, SVG or high-resolution PNG. We map every fill area, outline and detail into stitch paths. For a typical chest logo (say a three-color company crest roughly 3.5 inches wide) the finished stitch file usually lands between 8,000 and 15,000 stitches. A small cap badge might be 4,000. A full back jacket print can run 50,000 or more.

The stitch file is yours once it is built. If you reorder the same logo on a different garment six months later, we pull the file and run it again — no re-digitising fee.

Garments

What we can embroider on

The short answer is: most woven and knit fabrics. Here are the garment types we stock and embroider regularly.

Stack of folded navy polo shirts ready for embroidery
Most popular

Polo shirts

The default workwear choice for trades, hospitality and corporate teams. Left chest logo, sizes XS to 4XL. Pique and moisture-wicking fabrics available.

Branded hooded workwear sweatshirt in charcoal grey with an embroidered logo
Workwear

Hoodies & fleeces

Heavy-duty fleece-lined hoodies and work fleeces. Left chest or center chest placement. Popular with outdoor trades and warehouse teams during cooler months.

Row of embroidered baseball caps on a display rack in various colors
Headwear

Caps & beanies

Structured and unstructured baseball caps, trucker styles and knit beanies. Front panel embroidery up to 2.5 inches tall works reliably on most cap styles.

High-visibility safety jackets with reflective tape and embroidered company name
Safety

Hi-vis & safety wear

ANSI-rated hi-vis vests, bomber jackets and t-shirts in Class 2 and Class 3. Logo placement above or below the reflective tape to maintain certification.

Restaurant staff wearing embroidered aprons and matching shirts in a cafe setting
Hospitality

Aprons & shirts

Canvas and denim aprons, button-down work shirts and chef coats. Common for restaurants, cafes, breweries and retail environments where staff presence matters.

Multi-head commercial embroidery machine running several garments simultaneously
Outerwear

Jackets & softshells

Softshell, fleece-lined and hardshell jackets. Left chest and sleeve placements most common. Great for managers, site supervisors and client-facing roles.

Close-up of embroidery thread spools in amber, navy and white on a production rack

Thread & color

40+ thread colors. Matched to your brand.

We stock over 40 Madeira Polyneon thread colors — an industrial polyester thread that resists fading and shrinking through commercial laundering. When you provide your brand colors as Pantone codes, hex values or a color sample, we pick the closest match from our stock.

A few things worth knowing about embroidery color:

  • Embroidery does not achieve the same color range as printing. Very light pastels and very dark near-black shades can be difficult to distinguish at stitch density.
  • We will always show you a thread card match before running production, so you approve the color before any stitching starts.
  • Most logos translate cleanly to three or fewer thread colors. More colors are possible but add cost per garment.
  • Metallic threads are available for high-end uniform and corporate applications.

Minimums and pricing

We do not set a hard minimum. One piece is fine. That said, the economics work out better at volume, so here is an honest breakdown of how pricing scales:

QuantityDigitisingPer-garment embroideryNotes
1 pieceOne-time fee (reusable)Higher per-unit costGood for testing before a bulk order
6–11 piecesAlready paid if same logoVolume discount beginsTypical small crew run
12–24 piecesIncluded in bundle pricingMid-volume rateMost popular range for small businesses
25+ piecesIncludedBest per-garment rateFull crew, seasonal restock

Garment cost is separate from embroidery cost. We source from stock-held wholesale accounts so garment pricing is competitive. The final quote you receive covers both the blank garment and the stitching.

Turnaround time

Standard turnaround from artwork approval to shipped order is 7 to 10 business days. If you have a hard deadline (a job start date, a team event, a product launch) tell us upfront. We can often accommodate rush orders for an additional fee, and we will always be straight with you if the date is not achievable.

The biggest variable is artwork. A clean vector logo we can digitise in a day. A complex multi-color illustration or a low-resolution jpeg that needs reconstruction takes longer. Sending us the best artwork you have, as early as possible, is the single best thing you can do to keep turnaround short.

Why embroidery outlasts screen print

Screen print applies ink or plastisol to the surface of the fabric. Over time, particularly with commercial washing, hot tumble drying and the abrasion of physical work. That layer cracks, fades and peels. Embroidery is structurally different: thread goes through the fabric and becomes part of it. The stitches are not sitting on top of the garment; they are woven into it at the stitch point.

A well-embroidered logo on a quality polo shirt can survive 200 to 300 wash cycles with no visible degradation. For workwear that goes into the wash daily, the durability difference over a season is meaningful. The garment often wears out before the embroidery does.

Ready to get started? Email us at [email protected] with your logo file and the garment type you have in mind. We will send back a stitch count estimate, a thread color match and a per-piece quote within one business day.

Send us your logo. Get a quote today.

AI, EPS, PDF, SVG or high-res PNG all work. Tell us the garment, the quantity and any colors you need matched. We handle the rest.

Email your artwork See workwear options